Personal Branding as a Leadership Requirement

  • A brand is a commitment that builds a relationship between a professional/a company. For a professional, this means the following, as detailed by contributor to Forbes, Glenn Llopis (2013):
    • The process of developing a personal brand is a big responsibility that extends beyond social media and an online presence
    • Managing one’s personal brand means that you are showcasing your achievements and success stories
    • You must be fully accountable to your audience and your customers, as your personal brand should become instinctual and natural, a genuine part of who you are
    • Llopis suggests living through the “lens of a brand” to develop more mindfully a true authenticity that will be meaningful to customers

Social Media Branding for Professionals and for Businesses

  • Social media is an effective way to manage a brand’s equity, image, and campaign. Sprout Social contributor Dominique Jackson writes of ten social media strategies, from which, I have chosen the three I find most useful (2016):
    • Develop your voice
      • How you communicate should connect with your audience
    • Use your bio/profile section
      • Let people know who you are and what you do, don’t fill this section up with hashtags or motivational quotes
    • Engage, engage, engage
      • Share content, but also reply to tweets and comments

Designing Brand Identity

  • One of the most significant steps in branding is the actual planning and design of the brand identity. Alina Wheeler created a comprehensive guide-style book from which I have found the following self-reflective questions to be useful in my strategic planning (2013):
    • Who are you? Who needs to know? How will they find you? Why should they care?
    • When do you start the process of designing brand identity?
      • New company, new product
      • Name change
      • Brand revitalization
      • Creating an integrated system
    • When companies merge/when you partner with someone
    • Who are stakeholders? Who are constituents? What are their characteristics and needs?


Jackson, Dominique. (2016, February 3). 10 Social Media Branding Strategies Every Business Should Follow. Retrieved from

Llopis, Glenn. (2013, April 8). Personal Branding is a Leadership Requirement, Not a Self-Promotion Campaign. Retrieved from

Wheeler, Alina. (2013). Designing brand identity. Hoboken, New Jersey: John Wiley & Sons, Inc.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s