Analyzing a SWOT Analysis – (Strengths, Weaknesses, Opportunities, Threats)

  • A personal understanding of the SWOT analysis should translate fairly evenly to a SWOT analysis of a larger entity, such as a business or company.
  • The purposes of a SWOT analysis are:
    • To determine strengths and weaknesses within oneself (internal) and opportunities and threats available or posed to oneself(external)
    • To identify actions to take to improve upon personal best practices and fix areas of deficiency
  • To conduct a SWOT analysis, a person should:
    • Ask reflective questions, such as “What achievements are you most proud of?” and “Are you able to lead a group?” and “Do you meet deadlines?”
    • Remain as honest and objective as possible in answering those questions
  • A SWOT analysis is essential to strategic planning for the following reasons:
    • Any person or business/company seeking to progress and improve needs to be aware of best practices and weaknesses within themselves.
    • Goal setting, which will help a person or business/company succeed, stems from initial situational analysis.
    • The best way to capitalize on strengths and to prevent shortcomings from weaknesses is to recognize them first.


Steps in preparing personal SWOT analysis.

Quast, Lisa. (2013, April 15). How to conduct a personal SWOT analysis.

Wakfer, Arno. (2015, December 2). How to do your own personal SWOT analysis.

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