- A personal understanding of the SWOT analysis should translate fairly evenly to a SWOT analysis of a larger entity, such as a business or company.
- The purposes of a SWOT analysis are:
- To determine strengths and weaknesses within oneself (internal) and opportunities and threats available or posed to oneself(external)
- To identify actions to take to improve upon personal best practices and fix areas of deficiency
- To conduct a SWOT analysis, a person should:
- Ask reflective questions, such as “What achievements are you most proud of?” and “Are you able to lead a group?” and “Do you meet deadlines?”
- Remain as honest and objective as possible in answering those questions
- A SWOT analysis is essential to strategic planning for the following reasons:
- Any person or business/company seeking to progress and improve needs to be aware of best practices and weaknesses within themselves.
- Goal setting, which will help a person or business/company succeed, stems from initial situational analysis.
- The best way to capitalize on strengths and to prevent shortcomings from weaknesses is to recognize them first.
References
Steps in preparing personal SWOT analysis. http://www.managementstudyguide.com/personal-swot-analysis.htm
Quast, Lisa. (2013, April 15). How to conduct a personal SWOT analysis. http://www.forbes.com/sites/lisaquast/2013/04/15/how-to-conduct-a-personal-s-w-o-t-analysis/#5a7c75a86047
Wakfer, Arno. (2015, December 2). How to do your own personal SWOT analysis. https://www.linkedin.com/pulse/how-do-your-own-personal-swot-analysis-arno-wakfer-ca-sa-
Lasamee Kettavong 